Michael Corr: Exclusive Furniture Club
Gremminger
Design that brings exclusivity to life
A club for special furniture requires more than just aesthetics. A digital brand experience was created for the “Furniture Circle” that focuses on the exclusivity of the products and the special nature of membership. From web design to logo and product shots: Everything aims to make high-quality materials, limited design and curated content digitally noticeable.
Club structure instead of shop thinking
Less e-commerce, more curation. The platform is not based on classic shop logic, but on a curated club experience. Only logged-in members have access to the limited edition pieces of furniture — access to the collection is provided via a simple, exclusive interface that presents products as works of art.
A brand world between sculpture and architecture
The imagery was developed specifically for the Furniture Circle. It combines impressive architecture with sculptural lighting to show the furniture in an atmosphere that underlines its uniqueness. Each chair looks like a statement piece in a gallery. Combined with clear, modern typography and a selection of elegant colors, the result is an overall picture that combines exclusivity, peace and artistic sophistication.
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