Completed
2021
Description
This project was created as part of a free, exploratory design phase without a specific client. The aim was to develop an innovative solution to a self-chosen topic and to try out new design approaches, interaction patterns or visual languages — free from commercial constraints and real-world limitations.
Lego Raai: document checker
Trust at first glance
The design of this brand presence has a clear goal: A complex, potentially daunting topic should be accessible, understandable and appealing. For this purpose, a visual language was developed that is reduced but not sterile — with structured typography, clean pages and a color scheme that combines seriousness with warmth. The illustrative character brings humanity into the system and helps to reduce distance — visually and emotionally.
Bold design for maximum impact
In digital as well as in public spaces, every second counts — and every design decision must be right. The design of the out-of-home formats therefore follows a clear principle: reduction to the essentials, combined with visual language that sticks. Generous typography, high-contrast areas and recognizable image elements ensure clear recognition throughout the customer experience.
